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❤️ Our values

• Bold

  Being bold isn't just about taking risks - it's about believing in a different future and having the courage to make it happen. For us it means that we're always reaching higher, but we do it with intention and while taking calculated steps towards something bigger and better.

  Its about not being afraid to step outside the norm, even if it means making tough decisions or standing out from the crowd. We´ re not doing things differently just for the sake of it - we’re doing it because we believe there's a better way. We push each other to be ambitious, to try new things and to keep learning, even when it's uncomfortable.

  Mistakes don't scare us, they teach us something. We don't shy away from challenges and we don't give up on small victories - we celebrate them and keep climbing.

  Feedback is part of our DNA; we seek it out and grow from it, because we realise that's how we stay grounded and keep moving forward.

  
  

• Integrity

  We do the right thing because it's the right thing, not because we're asked to, and we do it whether anyone is looking at us or not. Integrity for us means that we care about the impact of our actions, that we hold ourselves to a high standard and that we follow through on what we set out to do - together.

  We believe in freedom, but we also understand that true freedom comes with responsibility. We own our actions and we make sure that what we commit to is done - unless we find a better way to do it. And when we do, we're honest about it. We communicate openly with each other, because it's by being honest and transparent that we build trust.

  We're not just here to tick boxes or look good on paper. We focus on doing what's right for the people we work with, the planet we live on, and the mission we're committed to.

• Truth seeking

  We don't pretend to have all the answers, but we are driven to find them. Admitting ‘I don't know’ isn't a sign of weakness - it's a starting point for discovery. We're constantly exploring new ways to solve problems, and we're not afraid to question the status quo if it means finding a better way forward.

  Truth isn't just about being honest with others - it's also about being honest with ourselves. We don't hide behind nice words or avoid tough conversations. We speak the truth, even when it's hard, but we do it with kindness, empathy and a genuine desire to help each other grow.

• Read our principles here

  1. Everyone shall know and understand the company’s vision, mission, and values, and adhere to them. They are our foundation and lead our decision-making.

  2. The intention with the company is to realize the product vision and to bring products to life in a way we can be proud of, as a team.

  3. The company’s results are based on a team effort. No one is more important than the team and everyone has the responsibility to take care of each other and things that aren’t working properly. You either fix the problem or find and support someone who can.

  4. Everyone shall strive to continuously grow and learn, and encourage those around them to do the same.

  5. We are here to have fun and to feel safe while we create value for our customers.

  6. When we have agreed on a direction and when a decision is made, it is expected that everyone commit to it, until agreed otherwise. Even if you disagree with the decision.

  7. People are expected to be loyal, not obedient. If you disagree, say why in the most constructive way possible, assume that people have the best intentions, and propose an alternative solution / way forward.

  8. There shall always be a responsible person behind each task, initiative, decision, investment, project etc. - No excuse.

  9. We are expected to think and to sleep on things before making important decisions.

  10. There should always be a minimum of two and optimally three alternatives to an important decision/solution, and we shall always be prepared to pull out, at any moment.

  11. Making the wrong decision is usually better than no decision, but does not give anyone the excuse to not think, sparr, and plan properly. Or not to learn from their mistakes.

  12. Hiring and onboarding are the most important processes in the company. Take your time and do them right. You won’t regret it. If it isn’t a hell yes, it’s a hell no.

  13. All roles in the company are dynamic and can change according to the company’s best interest, needs, and growth.

  14. Leaders are servants and responsible for their own and their team’s safety, well being, and performance. As well as the direction of the team, what’s expected of them, and to inspire them towards their goals.

  15. Individuals are responsible to seek understanding of their place in the big picture and how they contribute to the team and company’s success.

  16. Each person is accountable to make sure their heart and mind are fully in, and that they are performing at their ability and ambitions. This includes knowing the importance of rest and recovery, and of saying no.

  17. Kind truths. Feedback is to be given with empathy and directly to whom it applies to.

  18. Trust, but verify. People will be given freedom within a healthy framework where trust, responsibility, and accountability go hand in hand.

  19. Being effective is more important than being right or than the hours spent. Less is more. Quality before quantity.

  20. Safety doesn’t mean comfort. We go all in and we put our hearts into everything we do. Going big, or staying home.